Congrats to Big Andrew Fifita! Croo has officially gone international.
Croo is a safe and secure app that monitors a person’s mental wellness and notifies trusted family and friends (their ‘croo’) when their ‘wellness signal’ appears vulnerable.
Sharks star Andrew Fifita spoke recently on the Ice Project about the app and where he hopes to take it.
“I always knew – after going through everything I’ve gone through – that I wanted to be involved with something in the mental health space,” he said.
“Mental health is one of the biggest killers my community (Indigenous/Pasifika) deal with.
“Croo took us a long time to nail because I didn’t want to do this thing half-arsed. I had a lot of ideas in what I wanted, and my business partners were amazing at executing it. The algorithm behind it is crazy now.
“And finally it’s at a point where we are ready to share it (with the world) – and I’m so excited to hopefully encourage many more people to just check in with one another.
Croo Kids, target specifically at school kids is also in the works.